Questionnaires – StudioB

Client Profile
Brand Style
Web Development

What 5 words would describe your ideal customer?

What is the primary message you want to convey to your customers?

Customer Interaction: How do you want your customers to feel when interacting with your business/brand?

What words or phrases do you use to convey your style of communication?

Tone of Voice: How you communicate with your audience It is not messaging or writing; it is about how you say things rather than what you say. For example, a brand’s voice can be friendly, informative, precise, grounded, real, honest, daring, playful, emotional, or witty. The brand voice can express the personality of a friend or teacher, a geek or gamer, a leader or an advocate, a visionary or a knowledge seeker, a magician or an engineer.

How would you describe your brand tone?

There are 5 elements that make up your visual brand identity:
+ Logo & Submark/Watermark
+ Color Palette
+ Textures/Patterns
+ Fonts
+ Brand Associations (images, icons, etc.)

Using 5 adjectives or short phrases, describe your brand’s desired look and feel.

If you have an existing brand identity, is it working for you? Why or why not?

Do you have specific guidelines, do’s and don’ts about the colors, fonts, imagery and other elements of your brand identity? If so, include them here:

Please share 3 links of individuals/companies whose brand identity inspires you. What do you like best about each one?

Who are your 3 main competitors (direct or indirect)? What do you like about their branding/marketing presence? What do you dislike? List them below:

What is the exact wording you would like to appear in the logo? (ex. The B. Xperience, BXP, etc.)

What is your desired color palette?

Desired Font Style

Pinterest Board Link

Please Insert Any Inspiration Photos, Images, Logos, Etc. Here:

The following is a list of basic things to include on your site:
+ Quality content written in conversational language
+ Testimonials from clients (including client images/logos)
+ Social proof/images that showcase your brand story (behind the scenes)
+ Social Media Profile Links
+ Certifications & Memberships
+ Photo of yourself or your team
+ Privacy Policy
+ Terms and Conditions or other legal info
+ Email Marketing Sign-Up Form

Web Domain Name

Domain Host

Based on the topic you’re covering, what are the 3 primary benefits you want to communicate on your site?

What keywords or phrases would you use to describe the nature of your business?

Contact Email

Contact Phone

Hours of Operation

Social Media Handle

This is your opportunity to provide a summary of who you are and what you offer. You must make this content interesting and engaging because it needs to grab your visitors’ attention in the first few seconds they are on the page. It should be a snapshot of what to expect on your website.

A brief explanation of who you are and what you do

Your unique selling proposition. (Why should they do business with YOU.)

Social Proof

This is your opportunity to highlight a specific product/program offering. Think of this as a sales page used to display your signature "VIP" program/package.

An introduction paragraph. Include your problem statement, target audience, and benefits.

List of Deliverables.

Testimonials

Video Links

This is your opportunity to generate leads from potential prospects. Including a freebie on your website is a great way to convert visitors into buyers.

Email Marketing Provider:

Lead Generation Tool:

Upload any images, logos, or desired styling elements here.

Site Images